Posted on September 07, 2011 by Kim Mead

Wikipedia Definition: Corporate Social Responsibility (CSR) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Ok, that’s a pretty wide definition, so how does that specifically relate to health and wellbeing at work?

It is now widely recognised that companies have a responsibility to ensure that they proactively support their employees in being healthy whilst in the workplace or in their lifestyle so they maintain maximal health for work.

This may include having showers in the building, so employees can build exercise easily into their working day, or offering services to staff, such as massage, boot camps or personal training.

With those companies willing to offer slightly more investment, we have seen an increase in the demand for Corporate Gyms and have recently worked with some large corporates on really impressive projects.

What a great perk, to have a fully functional facility in your work place, enabling you to work out before, after work or at lunch time. One project even had a juice bar in their plans!

I think alongside all the incentives, it also needs some healthy leadership to really engage people in the various initiatives.

At motive8, it’s clear that making time for exercise is a priority and therefore staff are encouraged to fit it in with their working day. This may mean that exercise needs to be fitted in outside the typical work break times, and that’s OK. It provides a good channel for creative thinking and a chance to freshen up for the remainder of the day, and probably be more productive.

So, now it’s accepted by most companies that building exercise into your working day is beneficial, make the most of it, feel better at work and work better!

Layla Smith, Motive8 Marketing