Posted on April 22, 2019 by Josh Puttock
FIBO is Europe’s leading trade show for all thing’s fitness. The biggest names in the industry head to Germany for a week of networking and business. On the 8th April Gym & Spa consultant Sally Ottewell was joined by motive8 founder Nick Sadler for the annual European fitness mega show in Cologne, Germany. motive8 have attended FIBO on many occasions in the past, but it was new territory for Sally.
The purpose of the trip? To check out the latest and greatest strides in the fitness, wellness and health industries. In her very own words “to say I enjoyed it would be an understatement, absolutely in my element.”. The event is hosted within 11 enormous halls, filled to the brim with fitness equipment stands, demo stalls, brand displays and talks.
Technogym – The team spent some time on their impressive stand trialling the products from the Technogym Skill-line range. The Bio-Circuit was also extremely popular, with numerous visitors keen to give it a test drive. On top of all the new equipment to check out, motive8 were extremely grateful to be in attendance at the Technogym gala dinner, set in the gorgeous Flora Und Botanischer Garten in the city centre. The evening was spent eating delicious food with great company.
Matrix – All the newest ranges we’re on display with challenges and demos for visitor interaction. The ClimbMill and Treadmill product ranges are always a great hit with consumers and buyers alike and Matrix’s equipment can be found in a large number of facilities around the country. The Matrix stand was closed by Kim Wilde (80s pop star) performing some throwback tunes, which the team just managed to catch after the Technogym dinner. Kids of America apparently still sounds pretty good for its time!
Stairmaster – The revolving staircase was a familiar sight, and while the team loved it, they were especially excited to try out the new ‘Box Master’, a multi directional boxing training tower, presenting the user with endless boxing combos. Sally has a deep love for the sport and so testing it out was “something really fun and challenging” and possibly her equipment highlight of the week.
XClimb Pro – This conveyer belt mounted climbing wall is a common sight nowadays, especially with the sport being added into the Olympic games for 2020. An installation that is ideal for those leisure centres with the luxury of high ceilings. It is something slightly different, yet all together challenging (due to its tilting option) and definitely worth considering for use across all facility types.
Eleiko – To wrap up day 1, motvie8 got hands on with the new dumbbell range for Eleiko. Beautiful design and with great attention to detail the new range left the team wanting a set for themselves. They recommend the Evo range for any budding weight junky.
The second day was slightly more relaxed and consumer focused. After having visited the planned list of exhibits, motive8 took the time to roam the halls of supplements, nutrition and gym wear. The team upgraded some of their gym kit, while scoping out innovative trends in health products.
The supplement stands are always an amazing aspect of FIBO. The weird, wonderful and truly dedicated were out in force. motive8 loved the amazing energy and atmosphere. A highlight for Sally was meeting the beautiful Valentina Lequeux, Instagram famous fitness coach and motivator. Mr Olympia 2018, Shawn Rhoden and Bio-Tech’s Ulisses were also in attendance, a bit of a star-studded hall to say the least! In response to meeting these incredible individuals, the team said – “These guys and girls are sights that really do have to be seen to be believed, but in all honestly, the commitment and dedication from these truly unique people is amazing.” The final hours of the motive8 team’s FIBO experience was spent enjoying the rest of the show and chatting to a few key team members, topping up their equipment knowledge for spring and summer business.
Overall, over 40,000 steps were clocked in the two days, proving just how massive the event really is. A must in the fitness trade show calendar, there is just so much to see. The team plan to return next year for a longer period in order to cover even more of the show. Sally concluded her report in saying “I think if I get to go next year I need longer. My flight home that evening could have been self-powered on the amount protein samples, performance drinks and health shots I tried!