BUILD TO RENT CASE STUDY
Landrow Place

New gym for BTR development, Landrow Place, Birmingham

LOCATION
Birmingham
Project Size
55 sq. ft
Client
JLL
Services provided
Gym consultancy, design, equipment supply/install and facility launch support
Located in the heart of Birmingham’s desirable jewellery quarter, Landrow Place is a fifteen storey BTR apartment block with a vast range of exclusive amenities including a resident lounge, co-working space, outdoor fitness space and luxury gym facility. motive8 were appointed by JLL to consult and design a new gym within a very underused ground floor ‘studio’ space of this desirable residential scheme. Following the initial design consultation phase by Sally Ottewell, one of motive8’s experienced design team, a new and improved layout was created to maximise the 55 square metre space with a ceiling height of over 2.8 metres. To ensure all abilities and fitness interest needs were met, motive8 specified a range of Technogym cardio equipment including the popular stair climb alongside a selection of upper and lower body pin loaded resistance machines and wide range of Erimus free weights. Additional equipment included a Smith Machine (fixed barbell with weight plates), which can help increase the safety and stability of weight training sessions as well as a dual cable stack machine, which is ideal for a full body workout.





This particular project highlights motive8’s ability to encourage and support wellbeing whilst effectively designing a gym space that is both functional and inspiring. motive8 also assisted with the gym launch day to welcome residents into the new facility and answer any questions. Resident feedback on the launch day was very positive and the gym was in full use by the end of the day!
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“motive8 were engaged at our Landrow Place BTR development to redefine an under used and uninspiring fitness space into a fully equipped gym. Sally worked with us to understand the requirements of our residents and provided two options as well as floorplans showing how the space would be utilised. We opted for the Technogym option and are delighted with the results, the feedback from residents has also been fantastic with utilisation of the space increasing significantly”.
LEE HILL, DIRECTOR AT RESIDENTIAL CAPITAL MARKETS

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