With today’s technology providing us with more and more variety to choose from, the fitness industry has seen a strong trend of multiple health, wellbeing & exercise related services converting from in-person to virtual/online equivalents or converting into a hybrid of both.
With motive8 being able to offer both in-person, as well as virtual gym induction services to residential developments, it’s important to consider the pros and cons of both:
Cost
Whether residents pay for their sessions directly, or if the on-site Management Team cover the fees for gym inductions, the virtual option can be more cost-effective long term especially in quieter locations where there is less demand for the service due to a slower resident turnover.
Availability
Whilst in-person sessions require a trainer/instructor to arrive to site, they also involve the need to operate a schedule and setting up appointments, this can impact the expected waiting time and availability of sessions/times. Virtual inductions can be done from anywhere in a matter of minutes from any device.
Engagement
In-person sessions have the irreplaceable benefit of people interacting with people. In-person inductions will instantly result in residents turning up to the gym for their appointment, with trainers being able to introduce the space, equipment, and applicable rules & guidance. Residents can also make use of trainers’ expertise during their induction and retrieving tailored exercise advice. This also creates a cross link for trainers to offer Personal Training services to residents who might feel in need of additional guidance on the gym floor.
Service Lifespan
With both types of gym inductions introducing a professional, safe and site-specific process for a safe introduction into on-site fitness spaces available to residents, we need to consider which option will work best long-term:
- Example 1: If the facility is in a remote location, does not have easy means of access/parking, and is not expected to have a high move in/out turnover per annum, virtual Inductions might be more suitable.
- Example 2: If we have a larger facility with plans to drive more engagement and build a varied activities timetable, in-person Inductions could prove more beneficial.
It’s also important to consider how much we’re expecting the gym space to change over time – whilst in-person sessions can be easily tailored by trainers attending, virtual Inductions can incur additional costs and work required to update the induction process if we need to amend/replace the existing equipment guidance.
Considering the above factors before deciding on the type of gym inductions best applicable to your residential gym facility is key to implementing a reliable and suitable process for residents beginning their fitness journey within your development.
Want to learn more about the different induction services motive8 offer? Please contact Filip Kozlowski, our Fitness Services Manager on 020 8481 9700 or email: filip.kozlowski@m8group.co.uk.
