Gym Management

When it comes to running a gym, as much as we’d like to say, ‘build it and they will come’, it’s not necessarily the best approach for long term ROI.

A good and successful gym takes time, effort and engagement and not just from members. The day-to-day running of a gym involves a multitude of tasks including upkeep of equipment, swimming pool maintenance, and the residents, guests or members need help and support. All this as well as the back-office management including adhering to health and safety guidelines.

A lot to think about? Well, having a gym management team in place can prove invaluable and a more cost-effective approach to running a gym. Here are our key points on what to expect from a gym management company.

Ask about ROI

If you’ve installed a gym, or you’re looking to have one built, you are looking to get the best return on your investment. According to a Mintel Report from 2016, the UK gym market is valued at more than £3 billion and experts expect this to treble by 2020. Operating in this growing marketplace, means being smart can boost your ROI. This is where gym management can support and help you achieve that all-important return.

A typical gym management team is made up of managers, fitness instructors, personal trainers, maintenance and service personnel, and they help with all aspects of running a gym; from sorting memberships, running group classes and training programmes, right through to ensuring all your equipment is always working at its best.

A gym manager makes sure all is running smoothly, and that, whatever your sector, albeit residential, hotel or corporate, members continue to be happy with the service and happy to keep using the space.

They also ensure staffing is always seamless, so that classes run on time and on schedule, as well as work with technicians to make sure all equipment is regularly serviced and running well.

Nick Sadler, MD, M8, says: ‘Without a gym manager, the day-to-day running of a gym may have to fall into the remit of somebody within your organisation. This may prove to be an additional task for an employee or at risk of being handed to somebody with minimal experience.

Both options leave you at risk of increased staffing costs and potentially additional costs for faults or membership queries.”

How Will They Market Your Gym?

Regular marketing communications activity will help keep members, or prospective members, in the loop and is also a crucial element to ensuring you get the best from your gym space.

Communicating any class changes, or announcing the addition of new equipment, will be a valuable tool to keep members engaged, and it is a great way to attract more sales conversions.

Membership marketing is great for BTR complexes and even hotel gyms, as they help drive people to the space who may not necessarily use it. Not to mention turning a hotel into a destination and increase guest use of the hotel’s other outlets like the bar and restaurant.

Maintenance and Technical Support

If your gym functions around service charges, then worn down or broken equipment is not really an option. Residents will want, no expect, everything to work well.

This is where gym maintenance specialists and service technicians become invaluable. They help you keep everything running well and ensure any faults are addressed ASAP.

Let’s put this into financial value. If you have a gym with assets worth around £200,000, then an annual maintenance contract could cost around £2,500. In terms of ROI, this is a pretty small price to pay for ensuring your gym lasts longer.

Imagine the cost if you don’t maintain your equipment.

Warranties and Insurance

Gym insurance is vital and non-negotiable. It can be a bit of a minefield to navigate, especially if you’re unsure as to what type of cover you require. There are different insurance policies for staffed and unstaffed gym spaces.

For example, members can’t use the gym unless they have had an induction. This means everybody has to go through this process, otherwise it will affect your insurance.

With a gym management team on board, you can rest easy that all of this is covered correctly. They will best know what is required and how policies work with external providers, such as instructors. They will also understand equipment warranties, which again is vital in ensuring your fitness machines are covered.

We hear a lot of businesses say their warranty covers all they need for their gym equipment, but did you know that it doesn’t include wear and tear? The irony is that if you don’t look after your assets, then your warranty is invalid.

A maintenance contract will protect your gym equipment from this issue as it will ensure parts are replaced, anything worn is updated and generally make sure your warranty works for you.

It also means the buyback value of equipment is a lot higher than if you leave it, so if you are looking to upgrade in the future, then this is really going to help you manage finances more effectively.

Ask for Case Studies

We’ve worked with a range of developers and hotel groups to help run, manage and maintain their gym space. Any good gym management provider should be able to show you their work in action.

For the popular luxury hotel Dormy House, we were involved in the whole process, right from initial design. We also managed and ran the whole gym recruitment process. Once hired, we then trained staff to ensure the space was being run as a high-end gym and make it a cut-above a standard membership gym.

More recently, we installed a gym within a new BTR development from M&G Real Estate, The Forge. We worked with an interior design company to help create an industrial look and feel, as well as provide flooring, mirrors and all cardio equipment and weights.

We are now also tasked with maintaining all the equipment, as well as running inductions for all new members. For M&G, this really takes the pressure off them. They understand that we know how gyms work, what it takes to get a space working at its best and getting you that crucial ROI.

The team at motive8 are experienced in gym management and are able to advise on a range of areas, from gym design and equipment, right through to training fitness staff. To find out more please get in touch by calling 020 8481 9700.


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Alice Ward


Alice has been in the fitness industry for over 15 years, one of her first places of work being motive8! Since then, Alice has gone on to work for some of the leading U.K gym providers and most recently managed a large corporate gym in Surrey, implementing innovative fitness trends and overseeing the health and wellbeing of the clients, alongside opening a second corporate club and managing a team of personal trainers and instructors. A keen interest in health and fitness drives Alice outside of work, spending regular time working out in the gym, outdoors or at home.

Monika Blaziak

Gym Maintenance Co-ordinator Manager

Monika is the Gym Maintenance Co-ordinator Manager for all gym and pool/leisure equipment and has a background in maintenance and accounts administration for property development companies.

Monika’s skills include accounting, IT and of course the backbone of all busy administration roles, multi-tasking!

In her spare time she likes to spend her free time with her dog Cezar, walking through parks and forests and also likes to relax with a good book at the end of the day. Monika is also interested in psychology, which she is currently studying.

Nick Sadler

Managing Director

Nick Sadler is the Founding Director of motive8 and has worked in the industry for 18 years. He has worked as the lead Gym and Spa consultant on projects across all sectors on a number of prestigious schemes with developers, architects, interior design agencies and managing agents. His expertise and consultancy on projects have ensured that the original design concepts are always met or exceeded whilst maintaining the future operational efficiency of the facility.

Jenny Cromack


Jenny’s specialism’s are fat loss and endurance training, she has a proven record in helping clients to lose weight, change their body image and simply feel amazing about themselves! Having seen what we can achieve with clients on a 1:1 basis, Jenny transfers these skills to be able to impact the health and wellbeing of corporate clients and groups.

A keen duathlete and triathlete, Jenny has recently started representing Great Britain for her age group. So, if she isn’t at work she will be cycling, swimming or running somewhere!

Sarah Cleland-Smith


Sarah has worked in the fitness industry for 17 years and is a co-owner of motive8. She has worked across all areas of the business, predominantly the day to day operations of the Gym and Spa facilities we currently manage on behalf of our clients. She has a key understanding of how design must meet operational requirements, ensuring the client and end user receive the best possible service and ongoing running costs are considered in the design. Her current focus is project management and financials.

Richard Moon


Richard has headed up the motive8 maintenance team for the past 12 years and became a Director and co-owner of the business in 2016. He provides service contracts and maintenance for all motive8 equipped facilities to ensure longevity and value for the client. The maintenance department currently services in excess of 200 sites in the UK. He works with the client and their onsite team to provide H&S best practice which includes daily checks of the facility. Richard also manages motive8 gym installations, ensuring equipment and design are delivered on time, safely and to a high standard.

Rob Clarke


Rob has worked in the leisure industry all of his working life and brings with him a huge amount of experience from the commercial leisure sector. He has provided consultancy to the majority of the country’s leading developers, architects and property management companies and is widely considered as one of the leading experts in residential leisure facilities.

Rob’s role at motive8 is a varied one and involves business development, overseeing the maintenance and management departments whilst also consulting on a variety of client projects.

Outside of the office, you will often find Rob walking his beloved Labrador in Windsor Great Park. Rob also enjoys travelling and spending time with his family.

Nikki Spratley

IQ coordinator

Nikki has always had a passion for helping people and after spending a number of years working in and running the Gym & Spa department, an opportunity to develop and grow motive8’s training division presented itself and so Nikki moved from overseeing the Gym & Spa team and managed sites to developing the training of our own team along with those from outside of motive8.

Outside of motive8, Nikki continues to work at a sports massage clinic helping her clients with various injuries along with making time for her own fitness and wellbeing.

Margaret Hamya


Margaret is our bookkeeper and joined the company in March of 2017.
She enjoys working on multiple projects within the finance department and uses her professional qualification in Finance and Accounting to generate the financial reports used by different stakeholders within the company.

In her spare time she gets involved in different life activities like spending time with family and friends and enjoys cooking.

Rolstone Langmead

Logistics & Gym Install Manager

Joining motive8 back in 2013 with the Gym & Spa department, Rolstone brought his experience from the customer service industry as well as 8 years’ experience as a personal trainer, the knowledge of which was spread into the department.

Rolstone now manages motive8 gym installations, ensuring equipment and design are delivered on time, safely and to a high standard. Providing H&S best practice and service support to our customers for all our products with the aid of our team of engineers. Rolstone is also working with our Maintenance team that currently services in excess of 200 sites in the UK to ensure longevity and value for the client.

Albert Spangenberg

Refurb and Technicians Manager

Albert started his career in facility maintenance and operations; he is now motive8’s Refurb and Technicians Manager. Albert launched a new department providing refurbished gym equipment to rent or buy which his background in mechanical engineering and manufacturing perfectly suits. He has worked in the fitness industry for the past 17 years. Albert is meticulous about how the equipment is maintained and is always looking at ways to improve the service motive8 can offer to their clients.

In his spare time he likes spend quality time with the family and work on mechanical projects.

Kamil Reyad

Maintenance Admin Assistant

Kamil is a recent law graduate with a background in customer service and sales, working within the maintenance administration team. His skills include IT, Multi-tasking and customer service.

In his spare time he enjoys going to the gym, boxing, practicing MMA, playing guitar, reading and gaming.

Warren Killeen

Head of Maintenance

Warren started his career as an Air-Conditioning and Refrigeration engineer servicing a wide range of commercial and industrial systems. He has over 20 years’ experience in the FM industry working for major players across the retail, hospitality and leisure sectors. With his technical and hands-on experience, Warren has always been happy to roll his sleeves up and get involved with works on sites when needed. In Warren’s spare time he enjoys DIY, quizzing and country walks. He is also involved with helping at his local Irish club organising charity fundraising nights and other events.

Kim Mead

Gym & Spa Design

Kim’s career began in the property industry, where she spent a number of years working for both estate agents and developers, giving her a broad spectrum of experience and knowledge of how the industry functions.

Kim has worked alongside Nick for the past 11 years and transforms his ideas & designs into 3D visuals and 2D floor layouts via CAD & Visio in line with the architect’s requirements. She brings together all project documentation including equipment specifications, quotes & project drawings. Once finalised and agreed, Kim procures all the required equipment.

In her spare time, Kim loves playing tennis, cooking and travelling.

Sally Ottewell

Gym & Spa Consultant

Sally has over 10 years’ experience in sales. She has worked within the communications industry for 12 years and made the move to motive8 because of her love for all things fitness.

Sally is passionate about gym and spa design and takes pride in each individual project, whether that be residential, corporate, commercial or within the hotel market. She consults, designs layouts and provides product advice on schemes nationwide with a range of developers, designers, project managers and private clients.

She enjoys being active, is a regular gym goer and has practiced yoga since being a teenager, qualifying to teach it in 2014.

Emma Jackson


Emma has recently joined the Gym and Spa Team, after graduating from the University of Nottingham with a masters in Product Design and Manufacture Engineering.
She is experienced in CAD, creating 3D visuals and has extensive design knowledge, which she’s now using to design gym and spa facilities.

In her spare time Emma enjoys travelling, cooking and spending time with her family and dogs.

Ashley Wright

Head of Gym & Spa Management

Ashley moved back to the UK after working as a singer in production shows around Europe. Starting in the fitness industry as a Personal Trainer, Ashley joined Motive8 as an Area Manager in 2019 before moving into the role of Head of Gym and Spa Management. Ashley oversees the Gym and Spa Department ensuring a high standard of service is met for the residents and motive8’s clients.

Away from work, Ashley still teaches spin classes at a number of gyms across London and enjoys cooking and travelling.

Josh Remedios

Gym & Spa Area Manager

Josh has worked for motive8 since 2013 after graduating from University of Portsmouth. He has worked his way up through the gym and spa department from Spa Operative, to Supervisor, Manager and now Area Manager. Josh works with the managers he oversees to provide facilities residents can enjoy as an extension to their homes as well as working closely with the estate management companies to ensure the standards at all sites remain high.

Outside of motive8 Josh is a keen on his travelling and adding to a growing list of countries he has visited as well as being passionate about his own fitness and football.

Lauren Alford

Gym & Spa Area Manager

Starting in the fitness industry as a Personal Trainer with a specialism for pre and post-natal exercise, Lauren moved into management and now oversees the running of several of motive8’s fully managed gym & spa contracts. Lauren deals with the day-to-day operations of these sites whilst ensuring a high standard of service is met for the residents and motive8’s clients.

Away from work, Lauren is a holistic therapist and yoga teacher. Having previously competed in multiple martial art disciplines, she still enjoys practicing them as part of her weekly workout routine.

Will Thompson


Will has worked in the leisure industry for 12 years. During this time, he has held many different roles all over the country in many different sectors of the leisure industry.
Will joined the motive8 team in August 2019 as Gym and Spa manager where he excelled and has since been promoted into the area manager role.

In his spare time Will enjoys spending time with friends and family and open water swimming in Shepperton lakes.

Kate Halsall

Personal Trainer & Biomechanics Coach

Kate is an enthusiastic personal trainer, and qualified biomechanics coach, who specialises in posture and back care. She has worked in the industry since 2009, and her other specialisms include weight/fat loss, group exercise and working with specialist populations.

On top of that, Kate loves working with groups of pregnant ladies as she is also pre and post-natal qualified! Exercise is a real passion of hers, and she can often be found riding her bike, going to fitness weekends, walking in the lake district – and she’s recently started participating in cycling sportives.

When it comes to advice, she claims “give it a try – what’s the worst that could happen?” is her greatest piece.

Emily Forbes

Personal Trainer

Emily is motive8’s in-house nutritionist, and doesn’t stop at just being a great personal trainer. Her effective programming and nutritional advice is highly popular and aimed at helping clients achieve a variety of fitness goals.

Not only is Emily passionate about nutrition though, as she also loves strength training and Yoga. She takes a holistic approach to exercise, nutrition and health as a whole, which no doubt makes for a recipe for success across the board.

Her greatest piece of advice is simply “consistency…this will help you achieve your goals for the long term.”